Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.

A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.

So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website. read more

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